Whether it was the one versus all nature of Archenemy, the environment-matters nature of Planechase, or Conspiracy itself, WotC (rightly) felt that there was a vast casual audience being under-served
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If Wizards focuses on Selesnya as a guild rather than a color pair, I could see additional populate or convoke cards in the deck, like Growing Ranks, Sundering Growth, and Hour of Reckoning
They can swing after you are past ramp needs, block to keep you alive, grab a piece of equipment and then add to your density of dorks too
It provides the perfect home for various card games, ensuring your cards are well-organized and protected
The upside of these cards is their MV of 1 and the speed of protecting your most valuable creatures and permanents